Shiseido Develops Hair-growth Substance Adenosine
03 Dec 2004
Tokyo (JCNN) - Leading Japanese cosmetic manufacturer Shiseido (TSE: 4911) announced December 1 that it has discovered a hair-growth property of adenosine, one of the in vivo substances that exist in the human body.
The company's research shows that adenosine directly affects hair papillae, a key in hair production; consequently, the output of FGF-7, a hair-growth factor, is increased.
Based on this discovery, Shiseido has developed an innovative hair-growth substance, Adenosine, and has received approval as an active ingredient for medicated cosmetics from the Ministry of Health, Labor and Welfare.
The company plans to launch Adenogen, a hair-growth product for male-pattern baldness, on March 21, 2005.
comunicazione dell'azienda
The new product, called Adenogen, was effective in stimulating hair growth in 94.1 percent of the people who took part in six months of clinical tests, company officials said.
The product, which will retail for about 6,500 yen excluding consumption tax, is to hit store shelves in March, with Shiseido projecting annual sales of 6.5 billion yen.
03 Dec 2004
Tokyo (JCNN) - Leading Japanese cosmetic manufacturer Shiseido (TSE: 4911) announced December 1 that it has discovered a hair-growth property of adenosine, one of the in vivo substances that exist in the human body.
The company's research shows that adenosine directly affects hair papillae, a key in hair production; consequently, the output of FGF-7, a hair-growth factor, is increased.
Based on this discovery, Shiseido has developed an innovative hair-growth substance, Adenosine, and has received approval as an active ingredient for medicated cosmetics from the Ministry of Health, Labor and Welfare.
The company plans to launch Adenogen, a hair-growth product for male-pattern baldness, on March 21, 2005.
comunicazione dell'azienda
The new product, called Adenogen, was effective in stimulating hair growth in 94.1 percent of the people who took part in six months of clinical tests, company officials said.
The product, which will retail for about 6,500 yen excluding consumption tax, is to hit store shelves in March, with Shiseido projecting annual sales of 6.5 billion yen.
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